There are many home business ideas for mums. One of the most popular is copywriting. Copywriters are in high demand, and there are many ways to charge for your services. In order to be successful, you need to have excellent writing skills and be able to market yourself well. But with a little hard work, you can build a thriving copywriting business from the comfort of your own home.

A great side business for mums

Copywriting could be even a great side business for mums. Mums have the flexibility to take on writing jobs around their home commitments and make money at the same time. It’s a great way to work at your own pace, on your own schedule and get to spend quality time with your Little Co (kids).

What even is copywriting?

Copywriting is the art of writing persuasive content that promotes a product, service or idea. Copywriters use words to create an emotional connection with the reader and persuade them to take action.

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There are different types of writing services you can offer as a copywriter. This includes website copy, SEO content, blog posts, emails and social media posts. You can even specialize in specific areas such as healthcare, lifestyle, finance or travel.

What skills are necessary?

In order to be successful at copywriting, you need strong written communication skills. You also need knowledge and understanding of the subject matter you’re writing about. You should also have an understanding of SEO and basic marketing principles.

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Multiple skills are necessary for success in copywriting, such as research abilities, keyword optimization practices and grammar accuracy. However, it is possible to gain proficiency in all of these areas with time and effort. You can become an expert at copywriting if you commit to learning the required skills and continuously practicing those techniques.

How to get started in copywriting

To be successful at copywriting, you need to ensure you have the necessary skills and knowledge. If you don’t already have experience or qualifications in copywriting, a good starting point is to take some classes at your local community college or online. There are also plenty of resources available online that can help you build your skills, such as books and websites.

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You might be a good writer already, however, to become successful as a copywriter you could improve your education and get more experience. You can do this by joining writing communities, reading other copywriters’ work or doing some freelance work for companies. As you build experience, you can start to offer your services at a higher price.

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If you need further training, finding a course online will allow you to gain the skills needed to stand out as a copywriter. It also helps to ensure that you have all the necessary tools at your disposal, such as templates and guides.

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Once you have a basic understanding of copywriting, you can start to look for clients. You can use job boards and social media sites to find potential projects or advertise your services. You could also contact companies directly to offer your services.

What types of clients can you work with?

When starting out, you may want to focus on small businesses or startups. These clients may not have a lot of money at their disposal, so they are more likely to be willing to take a risk on less experienced copywriters. Digital marketing and advertising companies work with copywriters and are also a great way to get started.

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SEO Content writing and blogging are also available for extra work. If you specialize in SEO content and blog posts, you can target businesses that need help with their content strategies.

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Once you have some experience and positive feedback and testimonials, you could start to work with larger brands or agencies. These projects usually pay more and have a larger scope, giving you the chance to develop a portfolio of high-quality writing samples.

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You can then build up your portfolio by working with larger companies, such as online retailers, media companies and publishers. As you become more experienced in writing, you can start to specialize in certain industries or target high-paying clients such as tech startups.

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You can find freelance jobs at websites such as Upwork, Fiverr and Freelancer. If you prefer to network and find clients offline, look at local business directories or attend industry events. You can easily operate from your home office as a copywriter, giving you the freedom and flexibility to choose at-home business ideas for mums.

How to charge for your services as a copywriter

When it comes to setting rates, you should consider the complexity of the project and the client’s budget. It is important to be proactive about discussing money at the outset of a project, so that you know what to expect and can provide an accurate quote.

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You should also assess the amount of work involved and the time it will take to complete the project. Some clients may want a quote up-front, while other projects may be more flexible.

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When setting rates, it is important to ensure that you are not undercharging for your services. You need to be aware of the industry standard for copywriters and ensure that your rates are at least at this level.

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It is also important to factor in the time and effort you will put into research, editing and review.

Final word

By doing your homework ahead of time, a remote business such as copywriting can be very profitable and rewarding. With the right skill set, you can develop a successful at-home business as a mum. With dedication and hard work, the sky's the limit for your at-home business ideas!

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If you are looking for a network of empowered business owner mums like yourself, check our Mums & Co for unlimited advice, resources and connection with other mums in business.

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Join Mums & Co today and connect with like-minded women in business. Our membership gives you access to a range of growth opportunities, exclusive resources and a supportive community at every step.

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Good luck on your journey and we can’t wait to see the home business you create!

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The information contained on this website is general in nature and does not take into account your personal situation. Where appropriate you may need to seek appropriate professional advice for your situation.

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