Imagine transforming your podcast from a passion project into a powerful platform that reaches thousands of listeners. Picture yourselfsitting at your kitchen table, microphone in hand, sharing your passion withthe world.

But what if the secret totruly amplifying your voice lies in strategic partnerships?

Join us on April 8, 2025, for an exclusive workshop withKatrina McCarter, founder of Marketing to Mums, and learn how to usepartnerships to create and grow your podcast.

Katrina McCarter’s Story

Katrina McCarter's journey is nothing short of inspiring. As a mother and a business owner, she understands the unique challenges faced bywomen in business. Katrina started her career with a simple goal: to helpbusinesses connect more effectively with mothers, one of the most powerfulconsumer groups in Australia. Over the years, she has become an award-winninginternational speaker, best-selling author, and marketing strategist. Herconsultancy, Marketing to Mums, has helped countless businesses attract,engage, and convert more mothers to their brand.

Katrina's expertise is rooted in her deep understanding ofthe market and her ability to leverage research-based insights. She has a knackfor identifying opportunities that others might overlook, and her passion forhelping businesses succeed is evident in everything she does.

The Power of Partnerships

Challenge 1: Finding the Right Partners 

Many business-owning mums struggle to identify the rightpartners for their podcast. Imagine you're just starting out, and you feeloverwhelmed by the sheer number of potential collaborators. Katrina will teachyou how to identify and collaborate with partners who align with your podcast'svision and goals. She'll share her own experiences and provide practical tipson how to approach potential partners with confidence.

Challenge 2: Monetising Partnerships 

Monetising a podcast can be challenging, especially for newpodcasters. Picture yourself pouring hours into creating content, only tostruggle with turning your passion into profit. Katrina will share practicalstrategies on how to turn partnerships into profitable ventures. She'll guideyou through the process of negotiating deals, securing sponsorships, andcreating win-win collaborations that benefit both parties.

Challenge 3: Building a Support Network 

Starting a podcast can feel isolating without a strongsupport network. Imagine the difference it would make to have a group oflike-minded individuals cheering you on and offering support. Katrina will showyou how to build a network of partners who can support and amplify yourpodcast's reach. She'll share stories of how her own network has helped herovercome challenges and achieve success.

Challenge 4: Marketing and Promotion 

Effective marketing is crucial for podcast growth, but many newpodcasters lack the resources. Picture your podcast reaching a wider audience,thanks to strategic marketing efforts. Katrina will share insights onleveraging partnerships for marketing and promotion, ensuring your podcast getsthe attention it deserves. She'll provide actionable tips on how to createcompelling marketing campaigns that resonate with your target audience.

Challenge 5: Sustaining Long-Term Growth 

Maintaining podcast growth over time requires continuouseffort and innovation. Imagine your podcast not only surviving but thriving,year after year. Katrina will teach you how to turn collaborations intolong-term growth opportunities, keeping your podcast relevant and engaging.She'll share her secrets for staying ahead of the curve and continuouslyevolving your content to meet the needs of your audience.

Why Should You Attend

According to the Australian Government's business.gov.au, strategic partnerships can significantly boost business growth andsustainability. Katrina will share success stories and case studies from herextensive experience, providing practical examples of how partnerships cantransform your podcast. In this workshop you will learn how to identify andcollaborate with the right partners to help with content creation, marketing,sponsorships, and more. You'll walk away with actionable strategies forbuilding a support network, boosting your podcast’s reach, and turningcollaborations into long-term growth opportunities. 

Register now!