Using digital marketing to promote your products effectively? It’s not as tricky as you think…

1. Google Alerts for reviewing mentions of your brand name. This is also widely used to monitor trends and for market research.
2. Hootsuite and Social Pilot for social media scheduling.
3. Reputation tools like Klout, Kred or Peerindex. These tools are good for monitoring the overall brand image you represent – Tracking your insights will be a breeze!
4. The Google Keyword Planner, is an indispensable tool for creating effective search engine optimization and search engine marketing campaigns alongside the Google Webmaster Tools
5. Marketing Grader (Powered by Hubspot) for reviewing on-page search engine optimisation is a very powerful tool.
6. Google Analytics or an equivalent is essential for all who work in marketing to better understand your website.
7. Ubersuggest is also useful for summarising the Suggest/Autocomplete behaviour in different countries to check your covering the main keywords.
8. ActiveCollab as a project management tool for handling a team using digital marketing. Active Collab helps your team stay organiSed when you outgrow email.

Julia Taine is a digital marketing superhero at Vent2Me.com.au. You can connect with her on Twitter.