Be bold, shout from the rooftops - with Annette Densham of The Audacious Agency

When you think about it, being able to pitch your business to potential clients and collaborators is similar to telling stories. It’s a skill we need in both business and motherhood. Annette Densham, has built her PR business, sharing other people's stories with audacity and courage. There is no place for modesty in business; you have to stand out and shine no matter what.

Is there an aspect of business life that you're enjoying the most at the moment?

“I guess what I love most about business now, is I'm in my fifties now, and I don’t know whether it's a business thing or it's a life thing. But I actually feel pretty comfortable with who I am. I've been in the media industry since I was 15 years old, so that's quite a few years there and I know stuff. Now with this comfort of feeling comfortable in myself as a human being, I'm not afraid to tell people what I know and share it in hope that I may make a difference in someone else's business. So I really love that about where I’m at right now.”

Can you please share your pitch with us?

“The Audacious Agency, Australia's leading specialists in business awards, branding, advertising, journalism, media and PR. We then take these awards next level by showing people how to leverage them to really get deep into that storytelling process. So more people know what you do, they know how you do it, and most importantly, they love what you do.”

Can you tell us a little bit more about your Co?

“Top of the list is my husband. It doesn't matter what I do, he is always 100% behind me or beside me, depending on what I'm doing. I don't think I could have had anywhere near the accomplishments that I've had if I had a different person as my life partner. 

A very important part of my life is my business partner, Lauren Clement. We started The Audacious Agency together two and a bit years ago, right before a global pandemic. But we've just dug in and dug deep. We’ve found solutions together because we're both very solution orientated and we're both creative problem solvers. So that's just been the most amazing journey, getting to know her better on that different level.

Sadly, my mum died 16 years ago, but my mother in law has just stepped into that role as my mum and she's the person that goes, “Darling, you're just so beautiful, I'm so proud of you.” It makes me go all squishy and squirming inside because it's so nice to have someone from that generation who's lived so much life look at you and go, “Wow, look at the things that you're doing. I'm so proud of you".

How would you describe the shape of a good life for you?

“Good life for me is being surrounded by people who love me and just enjoying the simple things in life. You know, I used to always think, Oh, I want to be rich and famous, and now in this environment, what I really want to be, maybe rich would be nice, but the famous part I don't want to be any more.

I just really appreciate walking on the beach or sitting in the sun, talking to good friends, playing board games, listening to music, going to concerts, just really uninvolved things that just remind you of how beautiful the world is. For me, that's what a good life is. Bringing people along with the journey so that I'm not enjoying it by myself because I think a good life is enriched by incredible people who are around you.”

‍Want to know more about how Annette Densham can help you focus on showcasing your best self and sharing that with the world?

Do you struggle to share your knowledge, wins, lessons of life and business? Why do you need to start being vocal about who you are and what you have achieved? What is one important moment in your business journey that you have shared with others?

Ready to harmonise your ambition, livelihood and wellbeing? Join Australia's most caring business network. You’ll find experts, business advice, member directory and events. Sign up to Mums & Co today