To support and celebrate the business owning women of Australia NRMA Insurance and Mums & Co are offering FREE 12-month Mums & Co Standard level subscriptions (valued at $499) to help business owning women and their supporters start and stay in business, while stocks last*

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A new year - an opportunity for change

The beginning of a new year often has us thinking about afresh change in career, job or launching a new venture. For many mums though, raising a family can feel like a full-time job and taking on more can feel daunting. But with working from home now the norm for many professions, the opportunity to start a business may be easier than you think. Mums & Co is here to help every step of the way. We give you the confidence to start a business, and the community to help support you to stay in business.

At Mums & Co we like to call this ‘mumbition’ the unapologetic blending of motherhood and ambition. When you join our community of empowered women business owners, you gain access to our leading experts, events and community of supportive women.

So, if you’ve been thinking about running your own gig, now could be a great time to start. 

Why start a home-based business?

Keep in mind this information is relevant to anyone who wants to start a business, not just mums!

Starting a home-based business can help mums to balance family life while earning an income, offering flexibility and the opportunity to pursue their passions. It also reduces commuting time and expenses, hopefully setting you up for a more sustainable work-life balance.

Having caring responsibilities shouldn’t limit your business ideas. It can give you the perfect opportunity to start a home-based business with the flexibility and support you need.

Types of Home-Based Businesses:

There are a few ways in. Think about your skillset in a previous job or role you had and drawing on that. Or find a niche market and product or service that you are truly passionate about. We’ve heard that over half our community have launched a business in a completely new field! With passion, self-belief and our team of experts guiding you, anything is possible.

Explore various home-based business ideas that interest you such as freelance writing, virtual assistance, online tutoring, or crafting and selling handmade products. Each option offers the chance to leverage existing skills and interests while working from the comfort of home.

1. Freelance Writing and Blogging: Content creation remains a strong field. Mums can start blogs on AI, business, parenting, fitness, cooking, or any niche they are passionate about. They can also offer freelance writing services to businesses. 
2. Social Media Management: Many small businesses need help managing their: social media accounts. Mums with a knowledge for social media and the powerful algorithms can offer their services to help businesses grow their online presence. 
3. Homemade Crafts and Products: Are you the hands-on creative type? Platforms like Etsy have made it easier for mums to sell homemade crafts, candles, soaps, and other products online. 
4. Virtual assistant services are also becoming increasingly popular home businesses for mums. If you’re an organised person who is great at setting up procedures and frameworks maybe a VA role is right for you? With virtual assistant services, you can provide a variety of administrative and customer service tasks from the comfort of your home.
5. Virtual Tutoring Services: With the rise of online education, virtual tutoring has become a popular and profitable option. Mums with educational qualifications or experience can teach subjects they are passionate about from the comfort of their homes. 
6. Amazon FBA (Fulfillment by Amazon): With this home business, you can store and manage your inventory and have Amazon take care of the shipping and delivery. 
7. Home-Based Catering Business: With home-based catering, you can provide your clients with delicious and home-cooked meals at a fraction of the cost. There are also many home-based businesses that you can start with very little capital.     You can provide a unique dietary service and offer home-cooked meals to people who are looking for healthier options. Make sure you are familiar with food handling regulations, insurances and licencing in your area.
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8. Amazon Kindle Publishing: With this home business, you can write and publish your own books on the Amazon Kindle platform and get paid for each sale. You can also use other home-based businesses like web design and development, graphic design, or home-based consultancy services to make a profit. 

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4 Steps to Start a Business in Australia:

1. Research and Plan: After you have identified a business idea that aligns with your skills and passions, research the market and competitors. Create a detailed business plan outlining your goals, target audience, and financial projections.
2. Register Your Business: Choose a business structure (sole trader, partnership, company, or trust) and register your business name with the Australian Securities and Investments Commission (ASIC). Obtain an Australian Business Number (ABN) and register for Goods and Services Tax (GST) if necessary (more info Starting your own business | Australian Taxation Office).    
3. Understand Legal Requirements: Ensure you comply with all legal obligations, including licenses, permits, and zoning laws. Familiarise yourself with tax requirements and consider consulting with a legal or financial advisor (more info New businesses | business.gov.au)
4. Set Up Finances and Launch: Open a business bank account, set up accounting software, insurances and secure any necessary funding. Once everything is in place, launch your business and start promoting it through various marketing channels.

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How much do I have to invest to get going?

Starting a business does not always require huge capital. It’s not surprising that, what holds many women back from launching a business, is financial concerns. For those considering starting, one in two consider this a major barrier; both costs associated with setup and access to capital funding. Four in five are concerned with the commerciality of their idea. But truth is you don't need a tonne of resources to get your home business up and running, and we are here to guide you on all of the fundamentals of the business start-up process.

Your business is our business

Join our community

Back yourself and let us back you. Mums & Co is created specifically for the needs of mums in business so everything we do is geared towards helping them succeed and building a community of mothers in similar circumstances.

From the exclusive member platform with quality online resources for business owners to, our Events and Experts providing access to their wealth of business knowledge -we’re here to help.

Mums & Co and NRMA Insurance give business-owning women the support they need to start and stay in business.  While Mums & Co celebrates the optimism and bravery of building something new, NRMA Insurance prepares and supports them if things don’t go to plan. 

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Next Steps

We believe we are stronger together. Together we have the strength of community, better negotiating power and a pool of knowledge to draw on.

If you are looking for a community of empowered women business owners, join Mums & Co today and gain access to our expert resources, peer-to-peer support and mentorship opportunities.

Claim your FREE 12-month Mums & Co Standard level subscriptions (valued at $499 thanks to NRMA Insurance) to help business owning women and their supporters start and stay in business, while stocks last*. 

Head to the NRMA Help Hub to claim or for more information.

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T&Cs 

*Offer only available to people who redeem a complimentary12-month Mums & Co Standard level subscription using the promotional code advertised in Help Hub from 09:00AM on 3 October 2024 to 11:59 PM on 3 October 2025 by following the process outlined above. Offer is limited to one use of the promotional code only per eligible person, and the promo code available in the Help Hub must be applied to be eligible for the Offer. A maximum of 500Mums & Co Standard level subscriptions are available under this Offer. This Offer excludes Mums & Co annual Premium level subscriptions, quarterly Standard level subscriptions and annual Community level subscriptions. The Mums& Co Standard Membership subscription is valued at RRP $499 AUD. The Offer only applies to the first twelve months of the Mums & Co Standard level subscription and will not apply to any auto-renewal of the annual Standard level subscription after the initial 12-month period. After the initial12-month period, the Standard level subscription will auto-renew using the credit card details provided unless the subscription is cancelled before the end of the applicable subscription period. Any redemption or use of the promocode is subject to the Mums & Co Membership Terms and Conditions available at https://www.mumsandco.com.au/membership-terms-and-conditions. Offer may be withdrawn at any time.