Trenna, can give us your best elevator pitch?
Sure. Look, my goal is a very tiny goal, which is: to close the $30 trillion global gender wealth gap by making appropriate, affordable advice accessible to every woman around the globe. That's a huge goal. So where we've started is by building a platform that makes it incredibly easy for women to enter a little bit of information, find out how are on track with their savings to fund a retirement that they will love, and show them just a very simple step that they can take. Click a button to see how they can retire with more, all for less than $100.

We are really fascinated to hear how you view risk. And what are some of the processes that you've put in place to protect yourself, and also Super Fierce?
I was diagnosed late in life with ADHD, which is not uncommon for women of my generation.  
There's been a lot of blips throughout my personal life, in my career that are probably a reflection of a reasonably high appetite for adventure, adrenaline and risk. One of the powers of being diagnosed late with ADHD was I continued to live boldly, and I would build frameworks and tools around me to try and help me navigate more effectively.  I could have conversations in a structured way with myself to assess the decision making, and see if my first instinct stacked up against some detective thinking. I am to guide my thinking, to reference previous experience, to identify risks that I've stumbled into before like my businesses.

For example, with my very first business, I was tremendously good at winning business. I used to execute really well, but I was brought up in a conservative country family, and I was taught that it was rude to talk about money. So I just didn't get paid. I took from that first business, I went away and I was like, okay, every business moving forward, I will get 50% of my invoice paid on, commencing a job. So what I try to do is to make sure that I'm gathering frameworks and reference points from my own experiences.

How do you harmonize your life as a business owner? What would you say is 1 or 2 philosophies, tools or systems that you use that really helps you to harmonise all the aspects of life?
I kind of think of myself sometimes like confetti or the sparkle of bubbles that come out of a champagne glass. And that might sound self-absorbed, but it's not really. I like to use colour and feelings and visual imagery to shift my energy and how I move through the world, because we all have difficult moments. And so by imagining a spray of confetti, or the bubbles out of a champagne glass, that's the joyful, exuberant, lively feeling. I use those sorts of visualizations to remind me of the impact that I can have on others, and on myself. I deal with people all the time who are having a really hard time, so protecting my energy is important. I had a coach many years ago; I'm always surrounded by coaches for different things. That's very important for me. It took me years to learn that I was worthy of having a coach, to give myself permission to have a coach. I think that's a common problem for women. One of the those people taught me to put, a big balloon around me. The balloon enables me still to see and touch, and I can hear everybody, but it just creates a little bit of space to protect my energy and my heart when it's getting old, and too much.